‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so

Digiday; Quote; May 9, 2022

Why Brands Are In It for the Long Haul When Picking Influencers

Adweek; Quote; April 4, 2022

Why Hollister is taking a long-term partnership approach to its influencer marketing on TikTok

Digiday; Quote; March 14, 2022

Why influencers could help market around this holiday’s supply chain issues

Digiday; Quote; October 26, 2021

How TikTok creators and brands have virtually collaborated amid the pandemic

Digiday; Quote; August 19, 2021

Why Brands Should Consider Making Connections With Budding Viral Creators

Adweek; Quote; June 22, 2021

‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

Digiday; Quote; May 20, 2021

Adweek Experiential Awards

Adweek; Awards Jury; Spring 2021

‘More dollars to experiential’: Why Walmart is still using experiential marketing to pitch Walmart+ — even during coronavirus crisis

Digiday; Quote; October 27, 2020

‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars

Digiday; Quote; September 22, 2020

Launch Events Try to Fit Their Parties in a Box

Wall Street Journal; Quote; September 16, 2020

Brands Develop Contingency Plans for TikTok as Its Future Remains Uncertain

Adweek; Quote; August 12, 2020

‘People have to be more aware of bullshitters’: Why there’s a push for more realism in advertising now

Digiday; Quote; July 27, 2020

‘My mind is opened to different possibilities now’: 5 ways agency work will change going forward

Digiday; Quote; July 24, 2020

‘Are you going to put people over profit?’: As Facebook boycott continues, DTCs still running ads on the platform in a tricky spot

Digiday; Quote; July 6, 2020

Shoe Brands May Soon Be Able to Make Money on TikTok — And Some Companies Already Have a Leg Up

Footwear News; Quote; November 19, 2019

‘Treat it like a real media channel’: Brands are changing how they work with influencers

Digiday; Quote; September 19, 2019

Here's What Instagram Creators in Canada Think About Hidden Like Counts

Adweek; Quote; August 2, 2019

Rooms at the Taco Bell hotel in California sold out in 2 minutes, and fans who couldn't get a room are furious

Business Insider; Tweet; July 1, 2019

Why SeatGeek increased its influencer marketing 60% year over year

Digiday; Quote; June 14, 2019

13 of the absolute best and worst brand trolls in recent history

Mashable; Tweet; October 22, 2018

‘They are walking the walk’: Nike’s Kaepernick campaign walks the talk on brand purpose

Digiday; Quote; September 5, 2018

23 Tweets That Are Depressingly Relatable But Very, Very Funny

Buzzfeed; Tweet; April 22, 2017